Lock Abuse

Client: Master Lock
Agency: Cramer-Krasselt
Title: “Lock Abuse”
Year: 1984
Creative Director/Copywriter: Neil Casey
Art Director: Dave Hofmann
Producers: Neil Casey/Dave Hofmann
Music: Wolfgang Mozart
Production Co: Coppus Films

Security is made simple with MasterLock padlocks. They stand up to the worst abuse, even a rifle shot, and keep on protecting. The Master “shot lock” signature has become an advertising icon.

1989 Cannes Shortlist
1989 Hollywood International Broadcasting Awards
New York Times Top Ten Super Bowl Commercials

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