Can’t Cut It

Agency:  Hoffman York
Client:  Fiskars
Title:  “Can’t Cut It”
Year:  1988
Creative Director:  Tom Jordan
Art Director:  Mark Drewek
Copywriter:  Wes Hranchek

Before YouTube and Tosh.0, people were already having fun with real video.  The inspiration for this spot was a news clip of First Lady Nancy Reagan having trouble at a ribbon cutting ceremony.  The whip-smart creative team thought, “Hey, wait a minute.  We have a scissors client –– maybe we can do something with this.”  They put 2+2 together, and the rest is history.

  • Cannes Silver Lion

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