Dennis Frankenberry

As a co-founder of Frankenberry, Laughlin & Constable in 1976, Dennis helped the agency burst onto the scene as a creative boutique and transform itself into a full-service agency almost overnight. The agency won every major national creative award, many in multiples and at one point dominated the Milwaukee Advertising Club’s annual awards including an unprecedented or duplicated Best of Show award ten years in a row. Dennis, with art director partner John Constable and writing partner Steve Laughlin, led FL & Cs only foray into national presidential political advertising. In 1988, Dennis’ team created the majority of the national TV advertising for George H. W. Bush’s successful campaign against Democratic candidate Michael Dukakis. The campaign was attributed with being a key factor in Bush’s stunning upset after trailing by 18 % in the polls. The Frankenberry, Laughlin & Constable campaign won political advertising industry’s best-in-show “Poli” award on the evening of President Bush’s inauguration. Dennis will always be remembered by those who knew him for his Kennedy-esque charisma, crackling wit and flame red hair. He was an iconic Milwaukee advertising community leader from the mid 70s until his tragic death in the early 90s.


  • 1974 as a young copywriter at Cramer-Krasselt, breaks into the local agency limelight by winning the Milwaukee Advertising Club’s Best in Show award for a series of radio commercials depicting Wisconsin as a “Master Card State.”
  • 1976 helped found the agency that would become Frankenberry, Laughlin & Constable
  • 1979 agency wins numerous local, regional and national awards prompting Milwaukee Magazine to feature Frankenberry and co-founders Steve Laughlin and John Constable on its cover wearing tuxedoes and holding Clio award statuettes in a Hollywood Oscar style pose
  • 1979-89 agency wins an un-precedented 10th in a row Milwaukee Advertising Club Best in Show award
  • 1985 Agency is featured in Communications Arts magazine as a creative hot shop.
  • 1988 Frankenberry leads agency team that writes and produces 37 out of the 41 campaign election commercials that helps propel George H. W. Bush into the White House over Democratic rival Michael Dukakis after trailing by 18% points in the polls.

The Wisconsin Advertising Hall of Fame Induction Ceremony is held every year at the United Adworkers Milwaukee 99 Awards Show. For details and to purchase tickets to the show on October 12, 2017, please visit

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